Products

Just keep swimming in the big blue! If it wasn’t for those red fins, you might not be able to spot Fishiful Blue swimming around! This squishy swee...

Waves and waves of snuggles. Fishiful Orange is a riot of colour with stretchy-soft printed fur! Zany and zingy, this funky fish has cocoa freckles...

Too cool for school. Fishiful Pink is wonderfully kooky, wearing colourful print from head to tail! Check out those punky fade fins, bright sorbet ...

How do you know how heavy Gilbert is? Curvy and cheery with the biggest balleen grin, it's Gilbert the Great Blue Whale! Beautifully blue, with a c...

Gracie Grouper Fish loves to stand out, with eyes as huge and soft as marshmallows! With tangerine fur, bubbly freckles, squishy lips and smooth st...

A bubble of squashy sea-softness! Grumpy Fish Blue is just a bit shy - nothing a hug can't make better! Splendid in splodgy blue-grey fur with sued...

Diddy, dozy and delightful. Penguins don't normally sleep in the winter, but Hibernating Penguin does things their own way! This dreamy chick has m...

Double the waddles! Huddles Penguin is very protective, keeping Baby safe with plenty of snuggles! Tufty and tousled, both parent and chick have ch...

Leaping up to meet you! Humphrey the Humpback Whale has the coolest frilled fins and scalloped tail - what a stylish swimmer! With soft graphite fu...

Put your claws together for the one and only loveable Larry Lobster! This shimmying shellfish is a dance sensation in the undersea ballroom. Bright...

A squiggly, wriggly, giggly chum! Bold and blue and curly all over, that's quirky Letty Jellyfish! Letty doesn't sting - she's much too soft! With ...

Coastal cuddles from a sleepy seal! Lumbering onto the beach, Linus Leopard Seal looks very snazzy! This praline poppet has splendid cream splotche...

If you thought the ocean was quiet, you haven't met Lois Lionfish. A riot of peach and coral fur, with wild flared fins and stunning stitch detail,...

Love-Me Lobster is delightfully dorky and full of crustacean cuddles! This joyful chum has suedey heart claws and a matching tail in plum-purple fu...

Mack Mudskipper is a pioneer – first fish to venture onto land! In high-contrast zingy orange and deep ocean blue, with a stitchy dorsal fin, flipp...

Thoughtful Magnus Manatee is always dreaming up new ideas. What about a mackerel magnet? Hmm, maybe not. With a chunky foldy snoot, squashy paddle ...

One adora-ball bird! Maurice Macaroni is a blue-grey penguin, gorgeously squat with a round cream bib and custard-yellow tufts. With waggly flipper...

With eight soft jumbo corduroy tentacles and a wide embroidered smile Maya Octopus is the perfect companion for giving the biggest of hugs. Her sil...

With eight soft jumbo corduroy tentacles and a wide embroidered smile Maya Octopus is the perfect companion for giving the biggest of hugs. Her sil...

With eight soft jumbo corduroy tentacles and a wide embroidered smile Maya Octopus is the perfect companion for giving the biggest of hugs. Her sil...

With eight soft jumbo corduroy tentacles and a wide embroidered smile Maya Octopus is the perfect companion for giving the biggest of hugs. Her sil...

The North Sea's top model. Lazy, loungy and lovely, Nauticool Roly Poly Seal is here! This bluey-grey softy has dreamy, fluffy fur to keep them war...

A scrumptious scoop of strawberry seal. Nauticool Spotty Seal is a fine freckled friend, keen to bark hello! Huggably tubby in sorbet-pink fur, wit...

School's out for summer! Bringing the funk to the briny blue, Neo Fish is bright and bubbly! A squishy fish with sherbet segments in fizzy orange a...

Free hugs for all friendly fish! Neo Octopus is fabulous with tangly teal cord tentacles! Divinely soft in purple-grey fur, with a super-squishy ma...

Loves taking pictures with tourists. No, really! Nessie Nessa is no longer shy, and is popping up out of the loch for hugs! This grass-green monste...

Sledging down the hill together! Uh-oh – here's a mischievous trio! The Nesting Penguins are three cheeky friends in navy, pebble grey and silver f...

A wriggly raconteur! Obbie Octopus is deep-sea divine with yummy plum fur and a cheeky expression! This damson dandy has a chunky-soft mantle, mars...

Get tangled up with gorgeous Odell Octopus! A squishy, splendid apricot octopus, she has so much love to give! Smiley and silly, with bright, gloss...

Get tangled up with gorgeous Odell Octopus! A squishy, splendid apricot octopus, she has so much love to give! Smiley and silly, with bright, gloss...

Get tangled up with gorgeous Odell Octopus! A squishy, splendid apricot octopus, she has so much love to give! Smiley and silly, with bright, gloss...

Get tangled up with gorgeous Odell Octopus! A squishy, splendid apricot octopus, she has so much love to give! Smiley and silly, with bright, gloss...

Tentacle tickles for all! Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight super...

Tentacle tickles for all! Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight super...

Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight super-squiggly springy arms, Od...

Eep – looks like Pacey Pufferfish has had a big surprise! This dizzy dumpling is perfectly podgy, with a marshmallow tummy and seagrass fur. With s...

Humongous hugs and sharky schnuggles! Gliding and floating through the ocean, Pebbles Whale Shark is swimmingly stunning. Mighty but gentle, this m...

The funkiest fish! Riley is one quirky Razor Fish. Bright and bold in orange cordy fabric, Riley has fluffy fins and a nose of iconic Bashful fur. ...

Such a rockstar! Ronnie Rockhopper Penguin is one punky, funky guy! This waddly wonder has silky-soft tufts of black and yellow fur. It's the perfe...

A splendid softy with supercool segments, it's Sensational Seafood Lobster! Lollopy-leggy in warm coral fur, with a stitchy fan tail and big squidg...

Sensational Seafood Crab always takes a sideways look at life! Our rockpool rockstar is a soft-shell sort, with chunky claws in apricot fur! Cheery...

Speedy scuttles and plenty of chuckles! Sensational Seafood Langoustine is a very merry marine matey. Gingery-joyful with soft, foldy segments, str...

Now you sea me... Sensational Seafood Mussel is a very silly scamp, peeping out from that snuggly grey shell. With wonderfully wavy layers of fur a...

Loves going to school! Wriggly, silvery and rascally - that's Sensational Seafood Sardine! This quick-flippered fish has stretchy fur in soothing p...

Shell we dance? Sensational Seafood Scallop is a bit of an ocean diva. With a peachy smile, daffodil frill and sumptuous stitchy coral shell, this ...

A crustacean sensation! Sensational Seafood Shrimp is pink and perky, jumbling through the deep, deep sea! With stretchy feelers, teeny legs, rumpl...

A shrimpressive little guy! Sheldon Shrimp is just so adorkable, with big bobbly eyes and stretchy feelers. He's a fun-loving shellfish with a soft...

Whooshing through the sparkling waves. Divinely dainty in soothing pastels, Sienna Seahorse is a kooky, curly cutie! Squeezably soft in ice-cream p...