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A cosy, dozy elly indeed! Smudge Elephant loves naptime, and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squi...

Smudge Elephant loves naptime, and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squishable trumpet paws. With ...

Smudge Fox is a woodland wonder in super soft dark orange fur. With trumpet legs, fluffy cream ears and muzzle, and a chunky cream-tipped tail, thi...

Smudge Hippo is a smiling sweetie in super soft lilac fur. With dainty ears, stitched nostrils and a curved tail, this lilac lovely has long legs a...

Smudge Hippo is a smiling sweetie in super soft lilac fur. With dainty ears, stitched nostrils and a curved tail, this lilac lovely has long legs a...

Smudge Lamb is the sweetest farmyard friend in super soft cream fur. With trumpet legs, tulip ears, and a biscuit face, this little lamb is a lovin...

Smudge Lavender Rabbit is the perfect pastel pal. Scrumptiously soft in lavender fur with a fluffy cream bobtail, this lop-eared bunny has trumpet ...

Smudge Monkey has such scrummy fur, with milk-chocolate paws and a nuzzly nougat face. This sleepy scamp loves to drop and flop onto those chunky m...

Smudge Monkey has such scrummy fur, with milk-chocolate paws and a nuzzly nougat face. This sleepy scamp loves to drop and flop onto those chunky m...

Smudge Panda is a creature of quiet rituals. Morning stretch, snack, flop. Repeat as needed. She’s not one for wild adventures – unless you count r...

Snoozy, yawny Smudge Puppy loves to flump on the floor and nod right off. A supercute pup in warm grey and cream, Smudge has delightful flopsy ears...

Smudge Rabbit is such a sleepy sweetie - always sprawling out, lazing on the bed or rug! Scrumptiously soft in oatmeal fur, this lop-eared lazer ju...

Smudge Rabbit is such a sleepy sweetie - always sprawling out, lazing on the bed or rug! Scrumptiously soft in oatmeal fur, this lop-eared lazer ju...

Smudge Rabbit is such a sleepy sweetie - always sprawling out, lazing on the bed or rug! Scrumptiously soft in oatmeal fur, this lop-eared lazer ju...

Wherever you bounce, take everything you need in the Smudge Rabbit Backpack. Soothing and soft in oatmeal fur, with a snowy bobtail and long lop-ea...

As soft and calming as a scoop of oatmeal, it's the Smudge Rabbit Bag Charm! This lop-eared bunny has soothing beige fur, a pompom tail and a gentl...

Turn heads as you bound into town with the Smudge Rabbit Tote Bag. This rich oatmeal bag has comfy fuzzy handles and a stunning lop-eared bunny hea...

A marvellous muddle of scrambles and cuddles! Smuffle Monkey is a mocha muffin, with scrumbly-rumpled cocoa fur. This merry monkey has soft oaty ea...

Ready to curl up in the leaves. Snoozling Hedgehog is just about to nod off for a nap. This custard cutie has a yummy round tum, heart-shaped face ...

It must be bedtime now, right? Snoozling Owl likes to sleep in the day, and also at night. This warm grey owl has soft waggle wings, a biscuity bel...

Yawwwwn. Is it winter yet? Lounging around like a creamy cloud, it's loveably lazy Snow Dragon! This marshmallow marvel shimmers with magic, from s...

Yawwwwn. Is it winter yet? Lounging around like a creamy cloud, it's loveably lazy Snow Dragon! This marshmallow marvel shimmers with magic, from s...

Yawwwwn. Is it winter yet? Lounging around like a creamy cloud, it's loveably lazy Snow Dragon! This marshmallow marvel shimmers with magic, from s...

When you've got to fly, take a dragon! Whatever the weather, the Snow Dragon Bag Charm will be there for you. This loveable dragon is snowball-soft...

Take Snowman Timmy Turtle on any frosty walk this festive season. This sulky turtle has a knitted red bobble hat, silver stitch buttons and a tarta...

Snowy Owling is a scrumptious bundle of vanilla fluff. This blue-eyed baby is dreamily soft, with the tiniest wings and grey suedette feet. With a ...

Announcing the divine Sofia Reindeer! This glam deer is the epitome of Christmas chic. Sofia wears a fluffy coat in creme-caramel stripes, with a r...

Spookipaws Cat is terrifyingly lucky. Black fur, midnight tail, sharp little stare? She’s the good omen of all good omens! For Spookipaws, vending ...

Spooky Greta Gremlin is ready to go trick-or-treating as a furry witch! This mischievous gremlin has fluffy grape fur, suedette ears and a springy ...

With feathers like a sunset and a flair for fruity concoctions, fabulous flapper Squawkatoo is legendary for her beach party café! Renowned for sha...

An itty-bitty scruffly chum. A diddy delight, Squishu Bear is a butterscotch bundle of fluff. This rumply bear has tufty-soft fur, a bobbly tail an...

For a mini companion who gives mighty hugs, pop Squishu Puppy in the buggy! This cloudy-soft cutie has flopsy grey ears, a splendid splodge patch a...

Squishy Squash Green is a very merry matey, full of goodness and giggles. Delightfully podgy in funky green fur, this squash has plenty of squidgew...

Squishy Squash Orange looks pretty happy, and no wonder - this playful, plump pal won first prize at the fair! With a scrummy-soft rind of ginger f...

Stanley Stick Insect has a mischievous grin – he's getting ready to hide on a branch! This clever bug has mottled fur in ginger and nutmeg tones, a...

Sweet little sorbet Starry-Eyed Bunny has the gentlest raspberry fur. Always alert, this perky-eared poppet has bright sparkly eyes full of shimmer...

Stellan Sabre Tooth Tiger might have claws and long teeth, but they're actually beautifully soft! A cinnamon dandy with silky tufts, huge trumpet p...

Time to get a wriggle on! Stevie Snake is such a cheeky chum - always doing bleps with that suedey red tongue! Curly and springy, this grassy snake...

Storm Octopus is a bubbly sort, and you would be too, with eight amazing tentacles! Squishy and cheery in terrific teal, this softy is scrummy to c...

Storm Octopus is a bubbly sort, and you would be too, with eight amazing tentacles! Squishy and cheery in terrific teal, this softy is scrummy to c...

Storm Octopus is a bubbly sort, and you would be too, with eight amazing tentacles! Squishy and cheery in terrific teal, this softy is scrummy to c...

Storm Octopus is a bubbly sort, and you would be too, with eight amazing tentacles! Squishy and cheery in terrific teal, this softy is scrummy to c...

Straw-Beret Sallie is very proud of her big strawberry hat! With its velour leaves and stitched detail, Sallie has a matching red ribbon, and is so...

Making a fine festive debut, please welcome Sugar Plum Fairy Mouse! This dainty cream mouse wears a berry-red tutu, holly headpiece, green ruffle a...

Join the pod for jumbo cuddles! Sullivan the Sperm Whale is a mighty marvel, gliding through the ocean with a flip of their tail. Mossy-blue with a...

Bonjour! Sweater French Bulldog Purple is rocking the dog park in their lavender rollneck. This blue-grey pup has sweet stocky legs, a rumpled muzz...

Fierce fashion, friendly pup! Sweater Sausage Dog Pink is all dressed up for a very cosy walk! This toffee pup wears a raspberry rollneck that goes...

Ready to roll! Looking as sweet as banoffee pie, it's Sweater Sausage Dog Yellow! Squat but sassy, this chubby chocolate chum stands out in a sunsh...