Baby

Calling all cowpokes, this Lil’ Star Pony Teether is here to send those teething pains off into the sunset! Offering a teething ring made of safe 1...

Every day is a new fairytale adventure when you’re friends with Magical Princess Poa! Our understuffed Sshlumpies are part blankie and part snuggly...

Don’t let your little warrior take on a foe without a friendly Dragon companion at their side! Lightweight and versatile, this Little Dragon Sshlum...

Come and make a splash with the Playful Little Mermaid Doll soft toy! This sweet mermaid loves to play in the sea but after a long day of fun in th...

With a shake of her fluffy, pink mane and a stamp of her shimmery hoof, the plush Rainbow Unicorn Sshlumpie stands at attention! She’s eager to car...

Every day is a new fairytale adventure when you’re friends with Magical Princess Noa! The understuffed Sshlumpies are part blankie and part snuggly...

Bring the song of the sea home to you and your baby with our Playful Little Mermaid plush Snuggler! Our darling machine washable mermaid character ...

You can’t log on to Facebook or Instagram without seeing photos of babies wearing adorable belly stickers to celebrate significant milestones (like...

This two-piece set has a lot of character! Kids will look forward to meals with their favorite Disney characters with this stainless steel fork &am...

This two-piece set has a lot of character! Kids will look forward to meals with their favorite Disney princesses, and eating like royalty with this...

Three stainless steel spoons with silicone handles in three shades of pink that match your mealtime basics. Small spoon is sized just right for sma...

Three stainless steel spoons with silicone handles in three shades of pink that match your mealtime basics. Small spoon is sized just right for sma...

This four-piece set has a lot of character! Kids will look forward to meals with their favorite John Deere friends, and you'll love the features. D...

This three-piece set has a lot of character! Kids will look forward to meals with their favorite Disney friends with this silicon placemat and stai...

Unlock the door to safe, eco-friendly teething for your baby with the My First Green Toys™ Rattle Keys. Made in the USA from food-safe, 100% recycl...

Shake, rattle and explore with the My First Green Toys™ Twist Teether. Tiny hands can easily grasp this lightweight, three dimensional, ultra-safe ...

Wigloo is a simple, multi-dimensional toy that was designed to grow with your children as they develop. Wigloo was inspired by our little ones who ...

When Peeka development started, it was known that the toy needed to be as dynamic and multidimensional as possible - a toy that keeps a baby's atte...

Zippee is a silicone activity toy perfect for 18months+. Little fingers can't resist Zippee's flexible, textured cords and easy to hold grips. Babi...

These socks are a whale of a time for all those fabulous little ones! More Information Unisex Age range: 0-6 months Made of: 50% Cotton, 47% Pol...

This lemon-shaped biter and teething ball combines a safe, silicone teether with a baby toothbrush in a fun design your child will love! Sore gums ...

These socks are purrrfect for all those fabulous little ones! More Information Unisex Age range: 0-6 months Made of: 50% Cotton, 47% Polyester, ...

With cuddly hedgehogs and a flowery Euro-style print, The Hedgehog Silverware Set warms up the table at mealtime. Sized just right for little hands...

Reinforcing the concept of unconditional love, this story explores the excitement and joy of a new baby. This beautiful keepsake board book is sure...

A Treasury to Read with Grandma is a beautifully illustrated treasury with over 80 stories to share. From traditional favorites like The Three Bill...

A soothing bedtime ritual to read together offers moments of thoughtful conversation and restful reflection, for children and their grownups.  8.25...

The Camp Acorn Canoe Buddies is simply that - a brightly colored canoe filled with three plush little buddies: a raccoon that squeaks, an owl that ...

Snuggle up and settle down with the Sacha Snow Tiger Playmat! Cloudy-soft in mocha-cream fur, this non-slip mat lets imaginations run wild. The lon...

This scrumbly bunny has long, floppy ears, a bobble nose and squidgy paws - the perfect playmate and cuddle-buddy. Candyfloss-fluffy for sudden slu...

Looks all icy but feels so cosy! Little Jellycat offers bunny security as standard, so when your little one’s not snuggling up to their Bashful Blu...

Bashful Beau Bunny is ready to be your best friend. Medium Bashful Beau Bunny is about 8.5" when seated as shown.

A sandy, dandy teddy, Bumbly Bear is simply scrummy. A ruffly, fluffy fellow with an extra-long snout for vintage style, he's a classic bear with a...

Never-ending snuggly cuddles from a loveable lamb. Adorable Bashful Lamb has her hooves wrapped around this scrumptiously soft soother, never wanti...

SAFETY & CARE Tested against and passed ASTM requirements. Suitable from birth. Made from 100% polyester. Sponge clean only; do not tumble dry,...

In Bashful Grey Bunny's warren, everything is grey! His soft bed, his teapot, even his tea is Earl Grey! But it's such a pretty colour, it's unders...

Irrisistible to touch and accompanied by cute as a button Bashful Puppy, this soother is a favourite for bedtime hugs and quiet time cuddles.

Celebrate a special first holiday with these adorable "Baby's 1st Christmas" Duck Ornaments. Each ornament features a charming baby duck dressed in...

Kai the Turtle Sshlumpie brings calm cuddles and peaceful comfort to your little one! His gentle smile, super-soft textured fabric in soothing shad...

Enjoy a slow and happy day of playtime with Kai the Turtle Lil' Snuggler! Designed with super-soft, machine washable fabrics and silky satin detail...

Dive into teething fun! Kai Turtle is a playful and adventurous little friend, ready to join your baby on every bite-and-chew journey. His soft, mi...

Tiny wings, big teething adventures! Asher is a brave little dragon ready to soothe sore gums! His soft wings and body are perfect for little hands...

Fleecy, soft, and full of charm, Farrah the Fawn Playtivity Puppet is a delightful friend ready to bring Baby’s imagination to life! This sweet faw...

Wrap your little one in comfort with our adorable Bunny Fur Lovie, made from recycled materials! This soft, cozy lovie features a pink bunny with v...

Wrap your little one in comfort with our adorable Bunny Fur Lovie, made from recycled materials! This soft, cozy lovie features a pink bunny with v...

Introducing our smaller Pru Goose, an adorable stuffed companion in soft cream plsuh. This whimsical barnyard buddy is sure to become an instant fa...

Hazel Hen—the fluffiest little chicken in the coop! With curly plush feathers, rosy comb, and wobbly wings ready for hugs, Hazel comes in soft blue...

Hazel Hen—the fluffiest little chicken in the coop! With curly plush feathers, rosy comb, and wobbly wings ready for hugs, Hazel comes in sweet pin...

Hazel Hen—the fluffiest little chicken in the coop! With curly plush feathers, rosy comb, and wobbly wings ready for hugs, Hazel comes in yellow, s...