Toys

The Timmy Turtle Bag Charm is the perfect ally when everyone's just too perky. Our grumpy turtle has a beige tummy, embroidered pout, and green tex...

The Timmy Turtle Bag is charmingly grumpy, with a textured beige tum and embroidered green shell. The strong webbed strap will keep Timmy safe ridi...

Sometimes life can be a lot to deal with. Ricky Rain Frog Headphones gets it. Our iconic green frog is chilling out, wearing his chunky black-and-g...

Bashful Bunny With Pencil is such a calming study buddy. This lop-eared cream bunny holds a bold, textured pencil with grey fur nib, cord wood deta...

Smudge Hippo is a smiling sweetie in super soft lilac fur. With dainty ears, stitched nostrils and a curved tail, this lilac lovely has long legs a...

As soft and calming as a scoop of oatmeal, it's the Smudge Rabbit Bag Charm! This lop-eared bunny has soothing beige fur, a pompom tail and a gentl...

Wherever you roam, take everything you need in the Smudge Bear Backpack! This honey cub has soft, squashy paws that cling to sturdy adjustable stra...

Wherever you bounce, take everything you need in the Smudge Rabbit Backpack. Soothing and soft in oatmeal fur, with a snowy bobtail and long lop-ea...

Turn heads as you bound into town with the Smudge Rabbit Tote Bag. This rich oatmeal bag has comfy fuzzy handles and a stunning lop-eared bunny hea...

Bashful Sorrel Bunny is as soft and pink as a summer-berry pudding. This exquisite bunny has a cream silky bobtail, pastel suedette nose and the sn...

Bashful Sorrel Bunny is as soft and pink as a summer-berry pudding. This exquisite bunny has a cream silky bobtail, pastel suedette nose and the sn...

Bashful Twinkle Bunny shimmers and shines with gossamer soft creamy fur and glimmering silver stars in her ears. Indulge in the softest of cuddles ...

In Bashful Silver Bunny’s warren, everything is silver! Their soft bed, their teapot, even their tea is Earl Grey! But it’s such a pretty color, it...

In Bashful Silver Bunny’s warren, everything is silver! Their soft bed, their teapot, even their tea is Earl Grey! But it’s such a pretty color, it...

In Bashful Silver Bunny’s warren, everything is silver! Their soft bed, their teapot, even their tea is Earl Grey! But it’s such a pretty color, it...

Bashful Cream Bunny’s gorgeous long ears look like two big dollops of clotted cream. Mmmm! Time for scones and a hippity-hop on the grass! With a b...

Fuddlewuddle Highland Cow is charmingly tousled in toffee fur. This playful calf has a silky mane in gorgeous punky tufts, as well as gentle fold e...

Mortimer Fox is very tousled. A brick-red cub with tufty cream cheeks, cuddly haunches and a huge chunky tail, Mortimer's endlessly huggable. With ...

A tiny friend with fields of charm, it's Little Horse! Adorably soft in curly nougat fur, this miniature treasure has an oatmeal blaze, silky mane ...

Bashful Luxe Bunny Juniper is toasty and sweet in the softest golden-brown fur. Serenely cozy in ombre stripes, Juniper has a fluffy cream bobtail,...

Cheeky little Bashful Fox is a jiffly ginger cub with fluffy white ears, feet and tail-tip. He loves to play giggly games, but this wily fox is far...

Cheeky little Bashful Fox is a jiffly ginger cub with fluffy white ears, feet and tail-tip. He loves to play giggly games, but this wily fox is far...

Bashful Squirrel is so beautifully plump! With warm rusty fur, silky tuft ears, a clotted-cream muzzle and a cocoa suedette nose – not to mention t...

When twilight comes, look out for Miff Mothman! This mythical friend has a silky black tummy, embroidered slate wings with scalloped edges and a fu...

Selma Sloth is the perfect mascot for hard-working folks who need to relax. Deliciously dreamy in tufty banoffee fur, this elegant sloth has long, ...

Things are going swimmingly for Brooke Otter! This cheery scamp has mottled fudge fur that's adorably scruffed from a dip in the river. With butter...

Get a wriggle on with Fluffy Octopus! This lavender sweetie is bright-eyed, smiley and cloudy-soft, with cute chunky arms to squidge and snuggle. P...

Fluffy Crab is hopping out of the rockpool to wave hello with those soft squidgy claws! This snuggly beach scamp is so, so happy, with a sweet stit...

Fluffy Turtle is baby-soft with a fuzzy pompom head. With a zesty lime shell, leafy flippers, clotted-cream tummy and the biggest stitch smile, thi...

Fluffy Whale is a snuggly swimmer, with baby-blue fur and a creamy, dreamy tummy. This charismatic cutie is always cheery, with a big stitchy smile...

Fluffy Starfish is here to play, with a big cheeky smile and all five arms wide! Quirky-cute and keen to play, this soft little starfish has scrump...

Fluffy Seahorse is a tiny marvel, with a punky aqua mane, banana-curve nose, curly tail and mini bobble flippers! Exquisitely detailed and soft for...

Bashful Toffee Puppy is a gorgeous retriever, but he’s still learning how to spell that! This supercute, soft little pup wants to be a guide dog wh...

Making a hee-haw about everything! Dario Donkey is a classic cuddle companion, with grey suedette hooves, a paintbrush tail, and a silky-soft mane....

Happy to carry secret messages! Backpack Panda is all packed and ready to hike! This tubby cub has brought their cotton panda backpack, lined with ...

Ruffled, tawny and adorably lazy. Fuddlewuddle Ginger Cat is strokeably soft in beautifully tousled marmalade fur. With splashes of cream, marshmal...

Why has Fuddlewuddle Lion got such gorgeous fudge fur? Is it a disguise for going to the beach? We think he tumbled into a tub of toffee, but that ...

This ones pocket-trained! Amuseabean Sheepdog is such a quirky pup! This chibi sweetie is full of beans, with silver-grey fur, a vanilla tum, flopp...

Classic cuddly cuteness. Yummy Puppy is scruffy, golden and tiny enough to take everywhere! With floppy ears, a nougat muzzle, snuggly paws and a c...

Archie Dinosaur is a timeless triceratops in deep green and cream fur. With soft cream suedette spines and horns, and a bright orange stitched fril...

Wandering merrily through the dunes! Richie Dromedary is sandy and cuddly, with a fabulous squishable hump! With ginger tufts, embroidered nostrils...

Full of friendly vibes! Clyde Capybara is chill and charismatic with a chunky tum, purple-brown snout and chocolate two-tone fur. With delicate cla...

Love and laughs with a fuzzy giraffe! A lofty mascot for any nursery, Dara Giraffe stands tall and proud! Scrumptiously soft in mottled banoffee fu...

Short and sweet! How could anyone resist that face? Randall Basset Hound is so appealing, with big bold eyes and sleepy lids. A gorgeous toffee-apr...

Looking for cuddle assistance? Tilly Golden Retriever is a soft biscuit pup with firm beanie paws and sits well on golden haunches. Floppy-eared wi...

What a clever pretty kitty! Iris Siamese Cat is a slinky cocoa-nougat kitty with neat long socks and a matching tail. Blue-eyed Iris has a cocoa ma...

A classy kitty with impeccable style. Carissa Persian Cat is an ice-cream diva in soft fur, with dainty pink ears, neat little muzzle, and glossy e...

The star of the hutch! Gordy Guinea Pig is a little ball of vanilla-fudge softness! Podgy and cosy, with biscuit fold ears, a suedette nose and flu...