Toys

Aloe aloe aloe, what's all this? Amuseable Aloe Vera is a very silly succulent, full of soothing snuggles. With neat cordy boots, velvety green fro...

A flick of tail and a flutter of wings. Hopping up to tweet a greeting, it's bonny Birdling Blue Tit! Squat and sweet in swooping blocks of blue, g...

Hug a pug today! Gentle and affable, Bashful Pug is a tumbly, rumply rascal. Beautifully soft with a plump, beigey tum and a pebble-grey wrinkly mu...

Little Me is a tumbly tale of one little bunny's big adventures! From garden wall to sparkling pond, there's so much to discover! A gorgeous hardba...

Bounding through the reeds and rushes! All bundled up and ready to explore, that's Riverside Rambler Rabbit! This latte bunny wears a blue denim co...

Stripey, fluffy, rough-n-toughy! Bashful Tiger jigs from paw to paw - this stripey cat can’t wait to go and explore! Don’t be fooled by his super-s...

Orange you glad this carrot came? Cordy, colourful, cute and kooky, that's Vivacious Vegetable Carrot! Gorgeously textured and squeezably soft, thi...

Peas in a pod! Enjoy one of your 5-a-day with the Vivacious Vegetable Pea! With a soft green velvety pod and a black stitch detail smile, this vegg...

Squishy, not spiky! Silly Succulent Cactus is a dizzy desk plant with chunky green cordy fur and a snazzy coral tassel flower. With a mottled pot i...

To bee, or not to bee? If I Were A Bee is a busy, buzzy board book, all about friendly bees! Little ones can explore feely pages, from shiny to str...

Rolling in from the sunny field, it's Amuseable Cauliflower! This bobble of goodness has fleecy florets, a cheery smile and cordy booties! This veg...

Woody Bear Medium has just woken up from hibernation! Fancy a picnic, anyone? A soft chocolate cub with a beige teardrop snout, Woody sits sweetly ...

The Naughty Penguins is a tale of mischief and polar pranks! When three cheeky chicks play horrible tricks, they soon find they're out of their dep...

Let's get super-scaly! Life as a dino is one big stomp, as you'll find out in If I Were A Dinosaur! Happy, bold and easy to hold, this board book i...

A very silly veggie! Greens are good for you - this one brightens our day with a smile! Vivacious Vegetable Broccoli is a funky floret of bobbly fu...

More smiley than spooky! Every day is Halloween with Vivacious Vegetable Pumpkin! Roly-poly and splendidly stretchy, with soft orange fur and stitc...

Jolly, juicy and perfectly plump, Amuseable Clementine is good for everyone! Ostentatiously orange with textured fur peel and very fine cordy leave...

Start your day in a snuggly way with Amuseable Boiled Egg! This breakfast buddy has fluffy white fur, a yummy yellow yolk and a supercute smile. Ke...

Ocean antics with a wonderful whale! If I were a Whale invites little readers to dive into their imaginations! Splash and swoosh as a mighty whale,...

Stuffed animal sold separately More Information Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages....

If you were a dog for a day, would you chase rabbits or roll around in the garden? Would you have long ears or pointy ones? So many questions! Look...

Glorious in gold Louie Lion is a glamorous fellow, with a silky mane, soft honey fur and a milk-white muzzle. Loveably lazy, this royal rascal has ...

Get your five-a-day in an adorable way with Amuseable Avocado! Scrummily green and soft, our veggie chum has a natty two-tone jacket in speckled fu...

Dive into the Sea Tails book for tails of every stripey, scale and squiggle! A funky fabric book that can hang from the buggy, this is one silly, s...

Most dragons are fiery, but Dexter Dragon is flopsy! No scales for this scamp - just snugglesoft fur in chalky blue and warm maroon red. Gorgeously...

Most dragons are fiery, but Dexter Dragon is flopsy! No scales for this scamp - just snugglesoft fur in chalky blue and warm maroon red. Gorgeously...

Fresh from the ocean and full of smiles, it's wonderful Wally Whale! He's a beautiful buddy with vibrant teal fur and the softest, most tickly unde...

Bailey Sloth is so chilled out, he falls asleep here, there and everywhere! This groovy guy has soothing mocha fur, with a cute creamy face and nea...

Elly Ballerina is the tale of one determined elephant! Elly longs to be a ballet star, and her teacher tells her she works very hard. On opening ni...

All aboard all ocean lovers! Join Odell Octopus and read the If I were an Octopus together. Just look at those tentacles and see how useful they ar...

Smudge Rabbit is such a sleepy sweetie - always sprawling out, lazing on the bed or rug! Scrumptiously soft in oatmeal fur, this lop-eared lazer ju...

Flopsy, snoozy Livi Leopard has been dashing around and needs to nap! Divinely soft in mottled fur with gorgeous copper highlights, this loveable l...

Sacha Snow Tiger is romping across the ice to meet you! With warm grey and creamy stripes, this scamp is warm against the winter. This sweet snow t...

Wade and see! Bashful Flamingo is bubblegum-pink and a very good friend to babies and tots. This bonny bird is soft and squeezable, with a long, st...

How many carrots would you chomp? What would it be like to hop and snuffle? The If I Were A Bunny Book aims to find out! Let little imaginations le...

Sacha Snow Tiger is romping across the ice to meet you! With warm grey and creamy stripes, this scamp is warm against the winter. This sweet snow t...

Perky little Percy Penguin will toddle and waddle right into your arms! A squat little sweetie, this fluffy grey chick still has his baby feathers!...

Feeling brave? Open up The Fearless Octopus Book featuring Odell Octopus! This beautifully written poetic story follows a very courageous octopus! ...

A cosy, dozy elly indeed! Smudge Elephant loves naptime, and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squi...

Tubby and ticklish, Harry Panda Cub is such a cuddly chap. His charcoal-grey and creamy fur is velvety-soft and so beary snuggly. Harry's beany fee...

A Jellycat favourite, this loveable bunny Bashful Beige Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean t...

For the cosiest cuddles in the whole North Pole, skate on over to Perry Polar Bear! Unbelievably snuggly, this cloudy cream cub is as soft as fresh...

Slither Snake is looking mighty proud, and you would be too, with that ssssensational tail! He's a smiley snake with so much texture, from those so...

Come for a ride through the enchanted forest with the If I Were A Unicorn Book. A magical way to teach storytelling, this candy pink board book is ...

A chocolate moose! Do not be deceived this gentle giant is as friendly as can be! With impressive squishy antlers Woodland Moose is sure to stand o...

Cheeky little Bashful Fox is a jiffly ginger cub with fluffy white ears, feet and tail-tip. He loves to play giggly games, but this wily fox is far...

Definitely one for cheeky readers! 'If I Were a Monkey' is funny, feely and perfect for swinging scamps! A sturdy board book bursting with colour, ...

A sandy, dandy teddy, Bumbly Bear is simply scrummy. A ruffly, fluffy fellow with an extra-long snout for vintage style, he's a classic bear with a...