Toys

This fancy cupcake is fabulously friendly! Giving awesome snuggles, let Squishable Madame Cupcake take you on wondrous adventures throughout the ba...

Celebrate everyone's birthday with this fantastic Squishable Happy Birthday Cake! Bringing a little more charm and cuteness to the party, this jovi...

Gather around the campfire and I'll tell you a scary story! Once upon a time, in this very forest, a group of campers were very hungry! One brave o...

Young Avocados, hard and unappealing, spend weeks prepping for their moment of edibility. They're waiting, waiting, waiting...and now they're ripe!...

Fruity frolics from a scrumptious scamp! Jolly, juicy and perfectly plump, Amuseable Clementine is good for everyone! Ostentatiously orange with te...

Whooo has large, expressive eyes and is delectably sweet? It must be the whimsical Owl Pineapple Macaroon stuffed animal! This playful plush hybrid...

Start your day in a snuggly way with Amuseable Boiled Egg! This breakfast buddy has fluffy white fur, a yummy yellow yolk and a supercute smile. Ke...

Boiled Egg Laughing is such a giggler, and is always telling yolks! Golden yellow and fluffy white, this chuckling chum is scrummily soft. With cho...

Straw-Beret Sallie is very proud of her big strawberry hat! With its velour leaves and stitched detail, Sallie has a matching red ribbon, and is so...

Popping up with good morning vibes, it’s the Amuseables Toast Bag Charm! This wholemeal cutie has a tufty brown crust, cosy face and warm stitch sm...

Sassy Sushi Uramaki is inside-out with cuteness! A fluffy ball of rice lined with dark green nori, this sushi has three tiny segments: avocado fur,...

Always a style leader, Sassy Sushi Nigiri knows how to accessorise! This fleecy rice snack has an unusual hat – a pink shrimp with red-stitched seg...

Sassy Sushi Hosomaki is squat, neat and super-cute. This cheery roll has fluffy white rice and a dark green nori wrap – all set off with a fetching...

Sassy Sushi Egg is a little taste of kawaii. With a cloud of fleecy white rice, soft scrambled egg in primrose yellow and a deep olive band of nori...

Fabulous Fruit Grapes are a stretchy, bouncy bunch! In rich, velvety purple, with a soft, olive-green stalk, they're all plumped up and ready to ro...

Freckly, friendly and fresh from the bakery, Amuseables Pretzel is knotty but nice! This squishy silly is golden brown, with cocoa cord boots and s...

Wearing a classic jacket! Amuseable Potato is round and textured in beautiful golden-brown fur! This podgy icon has a sturdy bean base, muddy cord ...

Squat and swirly with a goofy grin and gorgeous golden fur, that's Amuseables Pain Au Raisin! Wearing a crown of velvety raisins and supercute cord...

The source of all happiness. Amuseable Coffee Bean is little but powerful, giving a much-needed boost to all! With russet-brown fur, skippy cord fe...

Hola amigos! Amuseable Chilli Pepper is the hottest name right now (and not just on the Scoville scale)! This crescent pepper has fiery red fur, a ...

Amuseables Bean is full of...more beans! That's how this silly sits up so well! A gingery joy with a goofy grin, this jolly bean is cuddly and keen...

Get your five-a-day in an adorable way with Amuseable Avocado! Scrummily green and soft, our veggie chum has a natty two-tone jacket in speckled fu...

You're a hip person with a hip taste in breakfast foods! And you're way too get-up-and-go to have time for a full platter of the hip breakfast you ...

The perfect picnic pal. Amuseable Watermelon is pink, green and cuddly all over! A slice of sheer sillyness, full of Jellycat goodness, this fluffy...