Toys

With eight soft jumbo corduroy tentacles and a wide embroidered smile Maya Octopus is the perfect companion for giving the biggest of hugs. Her sil...

Eep – looks like Pacey Pufferfish has had a big surprise! This dizzy dumpling is perfectly podgy, with a marshmallow tummy and seagrass fur. With s...

Double the waddles! Huddles Penguin is very protective, keeping Baby safe with plenty of snuggles! Tufty and tousled, both parent and chick have ch...

Such a rockstar! Ronnie Rockhopper Penguin is one punky, funky guy! This waddly wonder has silky-soft tufts of black and yellow fur. It's the perfe...

Odell's an ocean influencer! It gets a bit chilly in the ocean sometimes. That's why Cozi Odell Octopus wears a peachy knit beanie on that squishy-...

School's out? Party! Loud, proud and utterly adorable, it's Delano Dorado Fish! Rocking an aqua dorsal fin, stitchy flippers and a punky crescent t...

A lollopy lovely! Tommy Turtle is a kooky companion with splendid seaweed-green fur. This tumbly turtle has a soft, textured shell with a mottled p...

Give us a wave! Just awaking from his afternoon nap, it's Billow Manatee! This jovial sea cow loves floating and chilling around all day, lightly d...

A wriggly raconteur! Obbie Octopus is deep-sea divine with yummy plum fur and a cheeky expression! This damson dandy has a chunky-soft mantle, mars...

Flip-flip, hooray! Super-sweet in salad greens, Tully Turtle is a happy little hatchling! With zingy, flappy, squishable flippers and a bobbly moss...

Tentacle tickles for all! Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight super...

Tentacle tickles for all! Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight super...

Tentacle tickles for all! Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight super...

Whooshing through the sparkling waves. Divinely dainty in soothing pastels, Sienna Seahorse is a kooky, curly cutie! Squeezably soft in ice-cream p...

Splash! Bashful Turtle is here and flipping gorgeous! This gentle turtle has a soft grey-beigey shell and flopsy, minty, chunky flippers! A perfect...

Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight super-squiggly springy arms, Od...

Sometimes you need the refreshing taste of minty toothpaste to really wake up in the morning. Not working? How about some minty iced coffee or mint...

Dana Dolphin leaps through the waves with her royal-blue fur and creamy cord tummy. Splendidly splashy with a cheeky curvy tail, flappy fins and br...

Ever since making her debut at the Jellycat Fish & Chips Experience, Amuseables Michelle Mussel has been the name on everyone’s lips.  With her...

Amuseables Sardine Tin is a master of efficiency. As part-time logistics manager at Swinley Boar’s Boar Store, he’s in charge of inventory, crate-s...

Gobfrey Whale Shark may not look like he's having a whale of a time (that's because he's a shark), but he really is, it’s just a frown of concentra...

Amuseables Coral loves lounging on the beach, soaking up the sun and paddling in the shallows. While searching for the best beach to relax on, she’...

Amuseables Treasure Chest is full of tales and treasures from across the seven seas and beyond! From the Caribbean to the South China Sea, there is...

Things are going swimmingly for Brooke Otter! This cheery scamp has mottled fudge fur that's adorably scruffed from a dip in the river. With butter...

Get a wriggle on with Fluffy Octopus! This lavender sweetie is bright-eyed, smiley and cloudy-soft, with cute chunky arms to squidge and snuggle. P...

Fluffy Crab is hopping out of the rockpool to wave hello with those soft squidgy claws! This snuggly beach scamp is so, so happy, with a sweet stit...

Fluffy Turtle is baby-soft with a fuzzy pompom head. With a zesty lime shell, leafy flippers, clotted-cream tummy and the biggest stitch smile, thi...

Fluffy Whale is a snuggly swimmer, with baby-blue fur and a creamy, dreamy tummy. This charismatic cutie is always cheery, with a big stitchy smile...

Fluffy Starfish is here to play, with a big cheeky smile and all five arms wide! Quirky-cute and keen to play, this soft little starfish has scrump...

Fluffy Seahorse is a tiny marvel, with a punky aqua mane, banana-curve nose, curly tail and mini bobble flippers! Exquisitely detailed and soft for...

Chrissie Crab is rockpool-ready, with a gorgeously soft tangerine shell. This chunky crustacean has a neat stitch mouth, marshmallow eyes with glos...

Ondre Octopus is one grumpy guy, but maybe you can cheer him up! This wriggly friend has a huge round head in cozy aubergine fur, with embroidered ...

Tousled and playful, the Peanut Penguin Bag Charm brings joy wherever it waddles! This blue-grey penguin has a soft vanilla tummy, orange suedette ...

Enigmatic and inspiring, Howie the plush Horseshoe Crab will enchant the minds of curious animal lovers of all ages! This unique species has lived ...

Take a dive into easy breezy summertime fashion fun with our Ocean Friends Sassy Pet Sak! This colorful tote bag is decked out in an array of under...

The biggest smile under the sea Silvie Shark is all smiles! In soft, short-pile grey fur, Silvie has the biggest, brightest set of fine cord teeth!...

The funkiest fish! Riley is one quirky Razor Fish. Bright and bold in orange cordy fabric, Riley has fluffy fins and a nose of iconic Bashful fur. ...

Made out of a sparkly yet soft colorful material, these sand bag crabs are great for any plush selection. These adorable crabs are eye catching and...

Bobbles and bubbles! There's nothing like a minty knit hat for keeping your mantle mighty toasty! Cozi Odyssey Octopus never leaves the seabed with...

Too cool for school. Fishiful Pink is wonderfully kooky, wearing colourful print from head to tail! Check out those punky fade fins, bright sorbet ...

Waves and waves of snuggles. Fishiful Orange is a riot of colour with stretchy-soft printed fur! Zany and zingy, this funky fish has cocoa freckles...

Just keep swimming in the big blue! If it wasn’t for those red fins, you might not be able to spot Fishiful Blue swimming around! This squishy swee...

Join the pod for jumbo cuddles! Sullivan the Sperm Whale is a mighty marvel, gliding through the ocean with a flip of their tail. Mossy-blue with a...

A squiggly, wriggly, giggly chum! Bold and blue and curly all over, that's quirky Letty Jellyfish! Letty doesn't sting - she's much too soft! With ...

Here for the lolls! Sigmund Seal is so very smiley, with cream fur covered in scrumptious coffee freckles! This rumply rascal is so laid-back, loaf...

The North Sea's top model. Lazy, loungy and lovely, Nauticool Roly Poly Seal is here! This bluey-grey softy has dreamy, fluffy fur to keep them war...

A scrumptious scoop of strawberry seal. Nauticool Spotty Seal is a fine freckled friend, keen to bark hello! Huggably tubby in sorbet-pink fur, wit...

Leaping up to meet you! Humphrey the Humpback Whale has the coolest frilled fins and scalloped tail - what a stylish swimmer! With soft graphite fu...