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Wakey-wakey! It's Amuseable Toast! Adorably goofy and kawaii, this squishable silly loves to loaf around! Freshly baked, with a fluffy white tummy ...

Popping up near you! Wakey-wakey! It's Amuseable Toast! Adorably goofy and jubilant, this squishy silly loves to loaf around! Freshly baked, with a...

Breakfast is the most important meal of the day - that's what Amuseable Toast Bag thinks, anyway! This little slice of kawaii has a cheery smile, a...

Popping up with good morning vibes, it’s the Amuseables Toast Bag Charm! This wholemeal cutie has a tufty brown crust, cosy face and warm stitch sm...

Amuseables Toilet Roll is the ultimate cushioned comfort. Textured paper with stitched quilting detail is wrapped around a suedette tube, and finis...

The biggest, blushingest tom! Amuseable Tomato is one sun-ripened rogue! Rosy and plump as a cricket ball, topped with a scruffly, leafy cap, this ...

Always the pretty petal! Amuseable Tulip Pot is cute, cheery, and very easy to care for! This gorgeous workmate has a beige felt pot, fudge cord bo...

The perfect picnic pal. Amuseable Watermelon is pink, green and cuddly all over! A slice of sheer sillyness, full of Jellycat goodness, this fluffy...

Look and feel like a melon bucks with the Amuseable Watermelon Bag! With its slim green strap and super soft textures, this sweet treat is the perf...

A perfect gift for the happy couple, Amuseable Wedding Cake is the long lasting joy beyond the day of celebrations. Exquisite in soft cream fur and...

A wreath is not just for Christmas. At least, not Amuseable Wreath ! This evergreen treasure is soft, not spiky, and has textured fur. With neat li...

Deck the halls with delight! A wreath is not just for Christmas. At least, not Amuseable Wreath! This evergreen treasure is soft, not spiky, and ha...

Amuseables Bobble Avocado is a kooky pal for frosty days, with a knitted double-bobble hat. This beautifully textured avo has a tufty fur shell in ...

Grab a little shot of sunshine with the Amuseables Coffee-To-Go Pink Bag! This super-cute pale pink coffee has waggly legs, a chunky cream cord hol...

What a welcome! Amuseables Decorated Christmas Wreath likes to sit on the front door, greeting visitors. This quirky wreath has rich green fur with...

Amuseables Gingerbread House is a dazzling statement – and that statement is 'Party time!' This richly textured golden house is covered with delici...

Amuseables Nordic Spruce Christmas Tree has a jazzy hairdo in two-tone stripes! A funky alternative festive tree in a textured linen effect pot wit...

No need to throw away the wreath at New Year – Amuseables Nordic Spruce Wreath is evergreen! Welcoming guests with a warm stitch smile, this textur...

Give your bag two shots of kawaii with the Amuseables Marshmallows Bag Charm. These scrumptious twins come in pastel pink and cream, with embroider...

Trouble comes in twos! Amuseable Pink and White Marshmallows have a lot in common, like praline cord boots, stitchy smiles and rosy blushes. Linked...

Andie Axolotl is a bold and bubbly scamp who loves to paddle in the river with those big bobbly feet! This funky blue friend comes from Mexico and ...

An axolotl makes a lot of mischief! Andie Axolotl is a bold and bubbly scamp who loves to paddle in the river with those big bobbly feet! This funk...

Squat and stylish, Anoraknid Black Spider is bundled up in a leafy green puffa! With bluey-black fur, eight tickly legs, cordy feelers and a friend...

It gets chilly outside for busy bugs, and cosy coats only have two sleeves! Anoraknid Brown Spider has found the answer, with a quirky quilted ging...

Serious marshmallow energy. Apollo Owl is the roundest, cloudiest chick, with fuzzy white fur and teeny flappy wings! This roly-poly treetop silly ...

Chilling out by the watering hole. It was thought elephants were rough and tough but Archibald Elephant is so cloudy-soft! A bonny baby with tussle...

Archie Dinosaur is a timeless triceratops in deep green and cream fur. With soft cream suedette spines and horns, and a bright orange stitched fril...

Audrey Hootsoftly loves to sleep in, which is why she's wearing her blue suedette mask! It's even got embroidered lashes! This mocha owl has bed-he...

Nom nom knowledge! Let little imaginations grow big with the Avocado Fabric Book! This soft velcro book is full of crinkly texture. Not to mention ...

Backpack Bunny is off on a hike, hopping along over grassy green hills! Our bold little bunny has oatmeal fur and a blush-pink backpack with stripe...

Ready and roaring for a weekend's camping, Backpack Dino is keen to get stomping! This scamp has tussly sage-green fur, soft baby teeth and squidgy...

Backpack Elephant's ready for the hike! This tusky, fuzzy grey pack-yderm hasn't forgotten a single item, but needs to get a move on! With tufty ta...

Happy to carry secret messages! Backpack Panda is all packed and ready to hike! This tubby cub has brought their cotton panda backpack, lined with ...

Backpack Puppy is one intrepid dog, and they've packed a rucksack that looks just like them! This oatmeal pup has a cocoa patch tummy, flopsy brown...

Rosy roaming with bags of mischief! Backpack Unicorn is off on a quest! This brave little foal has tussle cream fur, a petal-pink mane and matching...

Backpack Wolf is off for a wander, wearing a backpack that looks just like them! Bluey-grey and gorgeously goofy, with perky ears and squishable pa...

Bailey Sloth is so chilled out, he falls asleep here, there and everywhere! This groovy guy has soothing mocha fur, with a cute creamy face and nea...

Bailey Sloth is so chilled out, he falls asleep here, there and everywhere! This groovy guy has soothing mocha fur, with a cute creamy face and nea...

Squat and fluffy, with mussed truffle fur, Barn Owling is almost as round as an egg! This charismatic owl chick has a buttercream belly, gold eye e...

As scrummy and pink as strawberry pudding, Barnabus Pig is a rumply wonder. Candyfloss-soft with a big tubby tum, foldy ears and a curly tail, this...

Flumped in the soft golden straw, as usual! As scrummy and pink as strawberry pudding, Barnabus Pig is a rumply wonder. Candyfloss-soft with a big ...

Barnaby Pup is a gorgeous first friend, in yummy oatmeal and pebble fur. Lollopy-dreamy, Barnaby is super-loyal, and always there to lend a paw. Wi...

Barney Owl Chick is a teeny bit clumsy, flapping cocoa-cream wings and waving suedey feet! Lucky this hatchling is scrumptiously fluffy, with a whi...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him a teddy bear lullaby, or maybe just r...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him a teddy bear lullaby, or maybe just r...

Tubby cub with lots of love to give. Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him ...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him a teddy bear lullaby, or maybe just r...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him a teddy bear lullaby, or maybe just r...